Yes, it's completely normal. However, we have some tips if it's not completely melting into the skin.
1) Too much product is being used at one time... we always recommend using a smaller amount. The more product used, the more colour-changing beads are dispensed. These beads are pigments which are encapsulated in seaweed and should melt right into your skin. If too much is being used it won’t have a seamless blend.
2) Utilize moisturizer prior to application. This will insure your skin is nice and hydrated so it can sit on the skin nicely. This will also allow the beads to melt even more. Check out our Vitamin B3 moisturizer which was formulated to work best with Blemish Camouflage.
3) Blend in a circular motion - no tapping. If you just tap, it'll remain white and the beads could actually 'flake' off.